In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of branding.

1) Become a content authority in your industry

2) Use Facebook and Twitter ads to promote content

3) Keep your content and image consistent

4) Focus 100% on branding, not conversions

5) Banner advertising can still be effective, if it’s priced right

6) Think long-term, branding results are never immediate

7) Is your digital brand as strong as it could be?