What are the various types of SEO ?
There are various types of SEO techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- Page and Off-page SEO.
We have here divided the SEO practices into two categories: On- page and Off-page SEO. But what does each of these terms mean? On-page SEO and off-page SEO
(i) On-page SEO:
Refers to the activities that are carried out on the page that is to be published. Simply put, the tasks that help optimize a given page such that it appears higher on the Search engine result pages.
The On-page SEO activities primarily Include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content.
(ii) Off-page SEO:
Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO.